Some people started with a detailed business plan and grand dreams, but I started with a passion for design and no idea about how to run a business.

I’ve grown up in Indonesia as an introverted guy who loves daydreaming, playing classical guitar and online games,which entailed me to quit my architecture school and having no degree.

I was 21 years old when I created Schitzo, with the aim to spark inspiration and creativity where passion and originality take precedence over profit orientation. I didn’t start with a formal business plan, in fact I had no background in business nor had any insight about fashion industry and working experience.Due to lack of those limitations, I started with a small step by utilizing only what I had and what I could.

I turned my parent’s living room to be my workspace, did a couple designs by my own, spent a relatively small amount of funding to produce dozens of tee shirts and stored them in my own bedroom. I just tried to apply common sense and research to figure things out as they came up, rather than following the “traditional” model of starting a business. I’ve found that the best way of learning is by doing, because the process itself is priceless.

Fortunately, my brand have made huge impact and satisfaction among its fast-growing number of fans – in Indonesia.My initial funding grew from $200 USD and it became doubled to $400, and it became $800 and so on until i had $10.000 USD on my bank account during the first year. Its been almost a decade and my brand has sold over 36,000 PCS products, and it all started only from 36 PCS at the beginning without involving any investors or bank loans.

The money I earned are mostly spent to create more innovations, improve the products quality, service and value, hired a small team member and strive to boost up my creativity by decorating my ideal home office. My workspace holds a major key for my productivity. It should be more than functional, it should be cozy and beautiful as well which i don’t mind staying up late passionately working for my brand.

I run my business as if I were playing my online games, its just totally the same analogy. Like when I first play the game, My character had no anything, no money, no weapons, armors or anything. Then, i leveled up my character slowly by slaying monsters, earned some gold and experience until I reached the maximum level. This mindset is what I always embody into my brand. I think of my life is just the same as those kind of games I used to play.

Its not just a brand, its a mindset, philosophy and also a way of life.